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The Composer Fueguia 1833 is disrupting the fragrance world with its one-of-a-kind, all-natural scents

Fueguia 1833 isn’t your average fragrance house. Take the name for starters: pretty on the surface, but dig deeper and you’ll find it’s an ode to Fueguia Basket, a woman from Tierra del Fuego whom Charles Darwin encountered in the 19th century. An unexpected source of inspiration, but one that speaks to the importance of place for the brand.

Founded by Julian Bedel in Buenos Aires in 2010, his Argentinian heritage is integral to Fueguia 1833. “The exotic diversity of botanical species particular to South America inspired me to ‘compose’ with these plants,” he says. Although Bedel has always felt a connection to the land, he originally trained as a painter and a musician (he plays and builds guitars) before becoming a perfumer. “I see a lot of freshness in perfumery that I wasn’t able to get out of painting or music,” he shares. “Guitar relates to perfumery because the sounds, the chords, the silence, the notes, it’s all very associated with how we approach and describe fragrances.”

Bedel’s understanding of the language of fragrance, coupled with his focus on using natural ingredients from his homeland—along with others from different parts of the world—has created a unique business. Each of the 80 scents is produced in a limited series of 400, like vintages of wine, due to the finite amount of ingredients available. From season to season, the same fragrance could smell different because of changes in the environment while the plants were growing.

This focus on ingredients also informs the in-store experience, where 150 notes, or “eye-openers,” help customers find their perfect aromatic match. “We’re really aiming to create a unique place to spend time and learn about all of these ingredients, to start relating and enjoying scent.” That’s music to our ears.

Julian Bedel, Founder, Fueguia 1833

Fueguia 1833 isn’t your average fragrance house. Take the name for starters: pretty on the surface, but dig deeper and you’ll find it’s an ode to Fueguia Basket, a woman from Tierra del Fuego whom Charles Darwin encountered in the 19th century. An unexpected source of inspiration, but one that speaks to the importance of place for the brand.

Founded by Julian Bedel in Buenos Aires in 2010, his Argentinian heritage is integral to Fueguia 1833. “The exotic diversity of botanical species particular to South America inspired me to ‘compose’ with these plants,” he says. Although Bedel has always felt a connection to the land, he originally trained as a painter and a musician (he plays and builds guitars) before becoming a perfumer. “I see a lot of freshness in perfumery that I wasn’t able to get out of painting or music,” he shares. “Guitar relates to perfumery because the sounds, the chords, the silence, the notes, it’s all very associated with how we approach and describe fragrances.”

Bedel’s understanding of the language of fragrance, coupled with his focus on using natural ingredients from his homeland—along with others from different parts of the world—has created a unique business. Each of the 80 scents is produced in a limited series of 400, like vintages of wine, due to the finite amount of ingredients available. From season to season, the same fragrance could smell different because of changes in the environment while the plants were growing.

This focus on ingredients also informs the in-store experience, where 150 notes, or “eye-openers,” help customers find their perfect aromatic match. “We’re really aiming to create a unique place to spend time and learn about all of these ingredients, to start relating and enjoying scent.” That’s music to our ears.