Every year our H Project team joins forces with an outstanding designer to collaborate on an exclusive, limited-edition item. This spring, that collab comes in the form of the Flower Party — an exquisite clutch designed by the Canadian husband-and-wife duo behind ela. The clutch, which was crafted with Burt’s Bees, will be sold in support of Pollinator Partnership Canada, a non-for-profit dedicated to the protection of pollinators and their ecosystems.
“Burt’s Bees Canada understands how important bees are to our ecosystem,” says Carolyn Hungate a representative of the company, “and we’re excited to give back to the hardworking pollinators.” 100 per cent of the proceeds from the Flower Party sales will go back to Pollinator Partnership Canada to help reach the goal of raising $100,000 in donations. We chatted with Ela Aldorsson to get the buzz behind her design process.
“The partnership between ela x Burt’s Bees x H Project came from our desire to get involved in an important cause that affects us all. What better way to raise awareness about breeding programs for the dwindling bee population than through fashion and beauty?”
"Raising money for Pollinator Partnership Canada was important to both Martin and I because we come from families that placed a lot of importance on eating organic, local and seasonally grown fruit and vegetables — and it’s a big part of our lifestyle. We have a family garden outside the city and we understand the importance and impact of pollinators of the food we grow."
"Burt’s Bees was a natural partner for the collaboration because bees are at the core of their product. Burt’s Bees’ Wild for Bees campaigns have been extremely successful in the past and have managed to build awareness for pollinator research and breeding programs."
The inspiration for the gradient floral motif was the merge of the environment that bees thrive in with the blend of bright shades of the new Burt’s Bees Lip Crayons.
A visit to our local flower market set the tone for the flower direction. We wanted to pick something vibrant, rare with beautiful esthetics and the flower we kept on going back to was the Ranunculus.
The result of this creative print is a celebratory one and what we call the Flower Party.