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Founded in 1998, Sweaty Betty has been shaking up the activewear market for over 20 years. Having always lived an active lifestyle, founder Tamara Hill-Norton spotted a gap in the activewear market upon moving to London. Finding the women’s sportswear on offer was often uninspiring, she embarked on a mission to create beautiful clothes for women who lived similar lifestyles.

Named after Tamara’s determination to make it cool to sweat, Sweaty Betty is a design-driven activewear brand on a mission to empower women through fitness and beyond.