FRAME is a brand that bridges the heritage and quality of manufacturing in Los Angeles with a distinctly European aesthetic. Its collections take inspiration from a French way of "dressed up casual" embodied by the style icons of the 1970s.

Since the brand’s inception in 2012, FRAME has rapidly evolved from the off-duty models’ favourite denim brand to a fashion house that produces four ready-to-wear collections a year. With headquarters split between Culver City, Los Angeles and Fitzrovia, London, FRAME is known for its coveted wardrobe classics, American craftsmanship, and loyal following.