Relaunched in early 2019, the new Gucci Beauty is masterfully defying societal expectations of beauty, one collection at a time. With Gucci Creative Director Alessandro Michele at the helm, the brand has taken a carefree approach to its makeup and fragrances by introducing themes of authenticity and self-expression, which are boldly on display in its latest collections.

Since introducing its first fragrance in 1974, Gucci has launched a series of unique and timeless scents for her, for him, and even one for both. From lighthearted to fearless, each one celebrates diverse expressions of beauty and sheds preconceived notions of masculinity and femininity in the 21st century.

Named after a precious nectar drunk by Greek gods, Gucci Bloom Ambrosia di Fiori Perfume is the latest variant of the vibrant Bloom family. Containing the collection’s classic notes of tuberose and jasmine, the new perfume straddles the ancient and modern worlds – carrying notes of damascena rose and the rare velvety orris which burst through like a vibrant bouquet, ready to delight anyone that catches its scent.

Whether you choose to gift these new lipsticks and fragrances or keep them for yourself, each collection offers a little something for everyone to enjoy.