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Brand Loyalty

Logos liven up menswear staples with plenty of personality

Menswear brands are making themselves known by adding logos to everything from wool sweaters to puffy parkas. Whether silk-screened, knitted in, or patched on, one front-and-centre placement is all you need to get the message across.

SACAI Truth cotton t-shirt. $280. FIND IN STORE
VALENTINO wool jogger pant with stripe detail. $910. FIND IN STORE

VALENTINO Long puffer coat with VLTN logo. $3510.
CALVIN KLEIN 205W39NYC Wool colourblock pant. $1150.
FIND IN STORE

FENDI Cotton jacket in blue. $1950. Knit sweater in camel. $1390.
Belt bag in multi. $1290. VALENTINO Slim fit wool pant. $3320.

KENZO varsity jacket with patches. $1120. FIND IN STORE
Workwear bomber jacket. $795. FIND IN STORE
VALENTINO wool jogger pant with stripe detail. $910. FIND IN STORE