On Malgosia: Wei silk organza sleeveless top in black. $1200. Liu bi-stretch double wool strapless jumpsuit in dark navy. $2750.
Sporty Bowler 12 grained calfskin bag in black. $3400. Tango 85 mm calfskin sandal in navy. $990.
On Jordan: Liam light silk nappa zip-up helicopter jacket in black. $8250. Benji pure cashmere crewneck sweater in light grey. $1400. Bryan cotton denim jean in light pastel green. $900.
A lot has changed in fashion since Ashley and Mary-Kate Olsen introduced The Row. Trends have come and gone, creative directors have been appointed and departed, and clothing has become more in your face than ever. The Row, however, has stayed the course, continually cutting through the noise with the exacting precision of their designs. That’s not to say their clothes don’t attract attention, because they do, but not because they’re shouting at you. Instead, it’s the superior quality and craftsmanship—and unwavering vision—that makes you look.
This vision has created a through-line and cohesion between seasons that has allowed The Row to evolve elegantly and organically. “The collections aren’t driven by trends,” explains Ashley Olsen. “Each piece is thoughtfully considered to live in your wardrobe forever.” By foregoing trends, the clothes are designed to speak for themselves, drawing you in by the pure desire of wanting to touch them, to try them on, to live your life in them.
On Liya: Siena light silk gazar long sleeve button down dress. $4250. Bea soft wool silk A-line skirt. $2700. Both in dark peacock green. Tea Time 45 mm clog. $1250. Available in white.
On Jeenu: Wolfgang wool mohair overcoat in navy. $4350. Nicolas crewneck sweater. $2650. Louis jogger. $3750. Both in heather grey cotton cashmere.
On Freja: Grazia double splittable wool bandeau top in black. $1250. Karlee silk organza long sleeve top in eggshell. $1650. Max textured wool pant in ivory. $3150.
On Joaquim: Wes soft wool cotton gabardine zip-up jacket in black. $2750. Ed soft cotton jersey short sleeve t-shirt in white. $450. Bryan soft denim jean in light indigo. $900.
And you’ll want to live in the Spring 2019 womenswear collection. The brand’s calling cards were present, like enveloping coats, louche tailoring, and sculptural eveningwear. But there was also a new exploration of volume in the shapes of the clothes, along with a monastic influence seen in the high collars, the belted closure of blazers, floaty layers, and tunic shapes given to coats and dresses. All were crafted in a neutral palette of ivory, sand, navy, grey, and black—beautiful shades that let the details and lines of each look shine.
The sisters’ second menswear collection shared this neutral colour palette, save for a hit of playful pink that popped up on cashmere knitwear. Less monastic and more classic was the MO for men, with trim summer-weight suits, soft denim and joggers, and investment-worthy leather and suede outerwear. “Both collections share a sense of timelessness,” notes Mary-Kate Olsen. “We wanted to create menswear that offered the same mentality the womenswear has offered since 2006.”
It’s this innate sense of what “timeless” fashion is, and can be, that has made The Row the success it is. The clothes really do transcend season, age, and sense of style, so you want to wear them now, but can easily see yourself wearing them again and again in the future. That’s no easy feat, but The Row makes it look effortless—and who doesn’t want to look like that?
On Joaquim: Johnny lightweight suede long sleeve overshirt in black. $5950. Ed soft cotton jersey short sleeve t-shirt in grey. $450. LA 3-ply wool suiting track pant in black. $2600.
On Luna: Taya short sleeve self-tie top. $3050. Rylee wrap skirt. $5100. Both in opal grey silk georgette.
On Oliver: David fil-à-fil wool and silk single-breasted suit in grey. $5200. Ahmet soft compact cotton poplin dress shirt in pale blue. $1100. Margaux 17 raisin grain calfskin shoe. $1950.