Susanne Kaufmann grew up in the Bregenzerwald, a picturesque valley nestled in the Austrian Alps, and is a fifth-generation hotelier. She founded the renowned Hotel Post Bezau by Susanne Kaufmann and developed a spa where she could offer clients her own signature beauty treatments.

Originally, the range of products, first launched in 2003, was intended only for spa use at the hotel. But soon guests asked to buy some to take home, cult boutiques clamoured to stock products, and very quickly this niche brand became a global beauty phenomenon. Today the product range is still growing rapidly, incorporating result-orientated products with a holistic approach to wellbeing.