Living between New York and Hawaii and practicing yoga daily, The Upside’s founder Jodhi Meares identified a gap in the market for activewear informed by fashion. The Upside’s early ethos laid in establishing a bold brand that catered to sartorially sophisticated and time savvy individuals who led demanding lives—but cherished their training. Since launching, the Sydney-based brand has earned its place as one of the top activewear labels in the global market without abandoning functionality or premium style.